Sales Expectations

Sales Expectations

Often, people who are putting out their own books or starting a publishing company aren’t sure what to expect when it comes to sales numbers. If you think you’re going to sell tens of thousands of copies of your book, great! However, that is not the norm....
Submittable On Promotion

Submittable On Promotion

Michael FitzGerald, one of the founders of Submittable (which you’re probably familiar with, if you’ve ever submitted your work for consideration at a magazine or publishing company), recently pointed me to an article he wrote about the challenges of, and...
The Mystery of Book Sales, Explained

The Mystery of Book Sales, Explained

At Electric Literature, which is a fantastic blog about books and publishing, editor Lincoln Michel has put together a long piece about book sales, how they work and how they are tracked. It’s not so much about how to sell books (though along the way some...
Sending Review Copies

Sending Review Copies

This is a picture of 100+ books that I recently sent out for one of my great clients. It’s a photo of some of the review copies he very thoughtfully put together. Review copies are essential for achieving any sales goals in publishing. While they don’t...