Marketing Your Book

Marketing Your Book

I always tell my clients at the beginning of a project that marketing a book should start at the same time as we begin our production work together. I am not talented at this—marketing and publicity is a full-time job performed by experts, after all. In fact,...
Sales Expectations

Sales Expectations

Often, people who are putting out their own books or starting a publishing company aren’t sure what to expect when it comes to sales numbers. If you think you’re going to sell tens of thousands of copies of your book, great! However, that is not the norm....
Submittable On Promotion

Submittable On Promotion

Michael FitzGerald, one of the founders of Submittable (which you’re probably familiar with, if you’ve ever submitted your work for consideration at a magazine or publishing company), recently pointed me to an article he wrote about the challenges of, and...
The Mystery of Book Sales, Explained

The Mystery of Book Sales, Explained

At Electric Literature, which is a fantastic blog about books and publishing, editor Lincoln Michel has put together a long piece about book sales, how they work and how they are tracked. It’s not so much about how to sell books (though along the way some...