You might have seen three quotes on the front page of this website that seem counterintuitive to my job as a publishing consultant. The first one, from the NPR show, On the Media, basically says that most books sell abysmally. The second, from a great article in the NY Times, is kind of assuring, saying that the work that I do is something people can do themselves. The third quote, from The Atlantic, suggests that writers need to be handy with social media—ugh—but that ultimately the book itself is the thing that has to be good.