M. San Pedro Book

M. San Pedro Book

Congratulations to M. San Pedro, who is in the midst of an amazing project—translating the books of 17th century Spanish philosopher, Baltasar Gracián. Here’s the first two books in that series: These hardcover books are printed and distributed by IngramSpark....
Marketing Your Book

Marketing Your Book

I always tell my clients at the beginning of a project that marketing a book should start at the same time as we begin our production work together. I am not talented at this—marketing and publicity is a full-time job performed by experts, after all. In fact,...
Sales Expectations

Sales Expectations

Often, people who are putting out their own books or starting a publishing company aren’t sure what to expect when it comes to sales numbers. If you think you’re going to sell tens of thousands of copies of your book, great! However, that is not the norm....